Ever heard the saying, ‘The most powerful word in the human language is someone’s name’?
At Halo Ink, we took that to heart and embarked on a significant transformation. Accordingly, our ethos is deeply rooted in integrity, innovation, and customer-centricity. Moreover, we’ve built a culture where every team member is valued equally as a process engineer, contributing significantly to our team’s success.
Through practices like ‘be impeccable with your word’ and ‘leave it better than you found it,’ we instill a sense of responsibility in everything we do. Our approach is hands-on and practical; we actively seek solutions through ‘go and see’ initiatives, ensuring that we’re always connected with the reality of our work.
This commitment to authenticity permeates every aspect of our operations, from our meticulous attention to detail in customer interactions to our dedication to fostering a supportive and growth-oriented work environment. At Kaizink, we’re not just in the business of screen printing and embroidery; we’re in the business of building relationships, making a difference, and leaving a legacy.
What’s in our name?
Introducing Kaizink: a fusion of the Japanese word ‘kaizen,’ meaning change for the better, and ‘ink’ — a nod to our craft. Together, Kaizink signifies our unwavering dedication to excellence, innovation, and the relentless pursuit of growth, propelling us forward as leaders in the screen printing and embroidery industries.
Adopting ‘kaizen’ as part of our identity best represents our dedication to constant, consistent, and continuous daily improvements. This is how we streamline our processes, elevate product quality, and optimize our customer’s experience. Consequently, Kaizink is ready to disrupt the industry and establish itself as not only a company but a movement.
Our story
The humble beginnings of Kaizink began with an Arizona musical instrument store called Monkey Mambo. Owner Jeff Hale needed new storefront window graphics, and after calling 50 sign companies, three finally responded. Of those three companies, only one came out to deliver a quote. They took the cash deposit and never returned it. Now, what did that mean? Opportunity.
In 2008, Jeff broke from the music business, bought a $500 vinyl plotter on eBay, and got into the temporary sign industry by creating a company called Jam Branding with one primary core value. Today, it’s still our first: be impeccable with your word.
Our transformation
Jam Branding was the very first name of the company before it went through many incarnations to become Kaizink. There were names such as Metro Sign Company, Signs In A Snap, LexiPrint, Color Wrapture, First Impressions, and then back to Metro Sign Company, and finally, it became Halo Ink. Halo Ink took on principles from the book ‘2 Second Lean’ by Paul Akers, which transformed the business. To build a national presence, the company rebranded to Kaizink® due to a competitor with a similar name.
What is rebranding?
Rebranding is the process of changing a company’s name, logo, design, and the rest of its messaging to better fit a company’s goals in the market. Market research should always be one of the critical components of the rebranding process to understand the audience so that it resonates with a new identity. A company has to be rebranded to stay relevant to consumer preferences and be different from the rest. Such a refresh can attract new customers and improve the strength of ties with existing ones—hence, overall growth and success for a business.
Why rebrand?
Modernize Your Image: Rebranding allows you to refresh your brand identity, ensuring you remain relevant by aligning your visual representation and messaging with current consumer trends and preferences.
Stand Out from Competitors: In a crowded marketplace, a new and distinctive brand can capture attention and make a lasting impression. Rebranding helps you differentiate yourself and maintain a competitive edge.
Communicate Change: Whether it’s a shift in strategy, a merger, or the launch of new products, rebranding effectively signals these changes to your audience, showcasing your company’s new phase and offerings.
Strengthen Brand Loyalty: Revitalizing your brand can enhance your image among existing customers, reinforcing your commitment to delivering value and staying current.
